European Speciality Tea Association (ESTA)

The brewing debate around defining specialty tea…

Who knew that specialty tea could be so heated? (Sorry, it’s a lame pun but I could not resist!) I should clarify — the brewing debate (and it’s certainly ‘brewing’) centres around the attempt to define specialty tea. There was no true or even “working” definition of “specialty tea” until last week when the European Speciality Tea Association (ESTA) offered one.

Blending, roasting & processing, Business, Origins

Global tea associations respond to new definition of specialty tea

Tea and Herbal Association of Canada, Tea and Herbal Infusions Europe and
the Tea Association of the USA offer a statement on the new definition of specialty tea.

Business, Origins

European Speciality Tea Association defines specialty tea

In creating the definition of specialty tea, ESTA explained it believes certain factors can help contribute to being able to distinguish specialty teas from commodity teas.

Blending, roasting & processing, Origins

European Speciality Tea Association and Danish Tea Association to merge

The Danish Tea Association, which has been promoting speciality tea in Denmark through education and competitions for five years, is merging with the European Speciality Tea Association.

ESTA launches Tea Certification Programme

The European Speciality Tea Association is launching its programme with a one-day Introduction to Tea course beginning this month.

European Speciality Tea Association launches TEA 101 course

European Speciality Tea Association has launched an online introductory tea education seminar, TEA 101, in collaboration with Australian Tea Masters.

European Tea Society becomes European Speciality Tea Association

The European Tea Society is changing its name to the European Speciality Tea Association (ESTA), effective 1 July.

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