Califia Farms launches cold brew campaign
Califia Farms has unveiled a new ‘Better Coffee for All’ multi channel marketing campaign and website. Designed to build on the growing buzz around its recently launched Nitro Cold Brew, the campaign’s mission is to answer #WTFisnitro?
“Our campaign not only helps consumers understand ‘WTFisnitro’, but it also underscores the fact that our delicious Ready-To-Drink Nitro Cold Brew is for regular, everyday, on-the-go people who also deserve better sourcing, better formulation, better packaging, better technology, and better taste,” said Greg Steltenpohl, co-founder and CEO of Califia Farms, Los Angeles. “In short, an accessible, coffee that is not only better for you but also better for your planet.”
The campaign, which will be deployed across all social media channels, supports the fall roll out of Califia Nitro Cold Brew in Whole Foods Markets, Target and other US retailers.
“At Califia, we are very serious about bringing the best possible coffee experience to our consumers, but we want to have some fun while we’re doing that,” said Steltenpohl. “We believe that everyone deserves better coffee but not every consumer has the time to stop in at a coffee house to wait for that special cup to brew.”
Packaged in a recyclable, on-the-go aluminum bottle, Califia Nitro Cold Brews come in three flavours: Latte, Mocha, and New Orleans and are all vegan, dairy free, GMO free, soy free and carrageenan free.
Although the cold brew coffee category is experiencing dramatic growth, 115% in the past year with 24% of consumers reporting they are drinking it, only 10% of consumers have tasted nitro coffee.