Death Wish Coffee Co. appoints Steve Gardiner as chief executive officer

Death Wish Coffee Co. announced Steve Gardiner as chief executive officer (CEO), a strategic move that will propel the company’s next phase of growth. With more than three decades of experience in the food and beverage industry, Gardiner brings a wealth of sales and consumer packaged goods (CPG) knowledge that will be instrumental in driving Death Wish Coffee Co.’s continued momentum as a category leader in premium coffee.

Gardiner joins the coffee brand from Nature’s Bakery, one of the fastest-growing better-for-you snack brands in North America over the past 5 years. 

“When it comes to scaling CPG brands, Steve is a seasoned professional,” said Mike Brown, the founder of Death Wish Coffee. “He stresses the importance of always starting with a deep understanding of your consumer and then bringing that to life digitally and across retailers and sales channels.  This is critical to accelerating our velocity at Death Wish Coffee. Steve’s strategic vision will be extremely valuable as we continue to grow our national footprint and introduce a steady pipeline of innovation to our dedicated community of coffee lovers and new fans.”

Expressing his enthusiasm for the new role, Gardiner shared his own perspective on the company’s future.

“I have long admired Death Wish Coffee Co.’s commitment to quality, its unique brand identity, and its passionate customer base,” said Gardiner. “It’s an honour to be given the opportunity to lead this team and build upon the brand’s growth and success. I am excited to dive in and get to work with the team, expanding our reach and bringing the leading Fair Trade and Organic Coffee Brand to more consumers.”