Bulletproof launches high protein iced coffee

Bulletproof has introduced its latest major innovation: High Protein Iced Coffee, created to bring even more convenience to the brand’s science-backed approach to functional coffee. Available in smooth Original and rich Mocha, the new instant coffee blend is crafted to meet the demands of today’s busy, health-minded consumers, combining exceptional flavor with functional benefits in a refreshing, instantly iced format.

Bulletproof’s High Protein Iced Coffee, are available in Original or Mocha flavours. Each serving contains 12 grams of high-quality whey protein, a nutritious blend of fast-digesting whey isolate and slower-digesting whey concentrate to support muscle protein synthesis over time and a boost of energy, providing 24 percent of the recommended daily value. Made with clean coffee rigorously tested for toxins, it delivers a bold, smooth taste without compromise and stays true to Bulletproof’s coffee-first approach. Unlike overly sweet or chalky protein beverages, this blend is designed to offer a rich coffee experience with clean nutrition and no artificial flavours or sweeteners. And with twice the caffeine of a typical 8oz cup, it provides lasting energy. No coffee maker required — simply mix with cold milk or water for a convenient iced coffee experience that fuels both body and mind.

“At Bulletproof, we’re focused on creating clean, functional coffee that works as hard as you do,” said Andy van Ark, chief commercial officer of Bulletproof. “High Protein Iced Coffee brings together two of today’s most in-demand trends: protein and iced coffee, in a way that’s simple, great-tasting, and built to support your day from the first sip.”

Bulletproof’s High Protein Iced Coffee arrives at a time when both protein consumption and iced coffee are driving beverage trends, particularly among younger consumers seeking functional, great-tasting options that fit into their fast-paced lives.

The 14oz pouches (USD $33.99) launched on Bulletproof.com and Amazon, with distribution at Sprouts and HEB planned for October and November, with further retail expansion planned for later this year and throughout 2026.