Death Wish Coffee launches its first-ever Light Roast

Credit: Death Wish Coffee Co
Death Wish Coffee Co, has brightened its portfolio with the introduction of its first-ever Light Roast blend — a perfect balance of sweet, bright, and bold.
The three-bean blend was intentionally crafted to highlight the sweet fruit notes of Colombian coffee, the bright acidity of Peruvian coffee, and the depth and body that premium Robusta has to offer. Slow-roasted, this complex brew will suit coffee enthusiasts who are seeking a lighter roast to invigorate their senses and keep them going all day long without compromising on quality or flavour. The Fair Trade Certified™, USDA Organic, and Kosher roast can be enjoyed hot or iced and sipped during any time of day for a sustainably sourced pick-me-up that consumers can feel good about.
This addition is an expansion of Death Wish Coffee Co.’s core lineup of premium Medium, Dark, and Espresso roasts, which comes in response to the shifting flavor preferences of younger consumers.
“This exciting addition completes our core portfolio of Medium, Dark, Espresso, and now Light roasts — providing a range of high-quality, Fair Trade Certified™, and USDA Organic roast shades for the discerning coffee consumer,” said Tom Ennis, president and CEO of Death Wish Coffee Co. “We are excited to offer a light, bright, and bold coffee for the new generation of coffee consumers that don’t want their parents’ coffee brand.”
A spokesperson for the company added that the Light Roast launch was prompted in response to the shifting flavour preferences of younger consumers to meet the demand for a light, bright, and bold roast that the new generation of coffee drinkers want. The caffeine content for the Light Roast, like its other roasted coffees, is in line with industry standards. (Death Wish Coffee’s Instant Coffee is its most caffeinated product, with 300 mg of caffeine per stick.)
Light Roast is available in 16-oz ground bags, with whole bean and single-serve pods to follow. Light Roast, which has an MSRP of USD $19.99 can be purchased on deathwishcoffee.com and Amazon, with plans to hit Target shelves in early 2025.