Clipper to debut partnership with Glastonbury Festival
Clipper Glastonbury pack. Image: Clipper
Clipper, Fairtrade’s first and longest-standing tea partner, has announced its debut partnership with Glastonbury Festival.
A stalwart in sustainable tea, Clipper will be the Official Tea Supplier at the iconic five-day event, which attracts crowds of over 200,000 people from across the globe.
As part of this milestone deal, Clipper has released limited-edition Glasto-packs of its Organic and Fairtrade Black Tea (80s, RRP £3.85) with five pairs of tickets available to win.
The packs have been launched exclusively with Co Op, itself a Fairtrade supporter for 30 years.
As well as offering hopeful festival-goers the chance to join Clipper at Glastonbury this summer, 25p from every pack of Clipper Tea sold will be donated to three nature-based charities:
- The Forest Food Project which designs and builds free, community assisted regenerative agroecological schemes for local communities, to ensure people have access to free, organic produce that doesn’t cost the earth.
- Black2Nature which inspires and connects young people with nature through short walks, day-trips and wild camping adventures led by mentors.
- Nature Buzz: a new initiative to nurture vital bee and butterfly populations across the UK.
Speaking about the milestone partnership, Clipper marketing director at Ecotone UK, Adele Ward, said: “Festivals are becoming even more environmentally and ethically conscious, and Glastonbury is testament to this with incredible initiatives including biodiversity impact across its site. Combined with Glastonbury town’s Fairtrade status, and with 2024 marking 30 years of Fairtrade products in the UK, it was a natural partnership to launch this year.
“Clipper is all about providing people with a good tea choice; blends which taste good and do good. It’s a small everyday swap with a global ripple effect. Tea estates working to increase sustainability, need to be supported by tea brands, and farmers should be able to thrive in safer working conditions and with fairer pay. Glastonbury gives us an unrivalled stage to help spread this message, turning the dial on our overall biodiversity mission and moving the tea category forward with purpose.”
Clipper Teas will set up camp at the Green Futures site, serving tea from its festival van and spreading the message about the importance of Fairtrade and environmental relationships.
It has been a seminal year for Clipper which launched its biggest ever integrated campaign: ‘There’s Tea, Then There’s Good Tea’ across the UK and Europe in January, representing an investment of over £1m. In the first quarter of this year, Clipper has already doubled its household penetration and value sales have grown 15%.
The tea pioneer joins a line-up of mission-led partners supporting Glastonbury 2024 – with a special collaboration planned with reusable water bottle brand, Chilly’s.
Clipper sells more Fairtrade tea than any other tea brand globally, generating an estimated £6.8 million in Fairtrade Premium for tea producers over the last 30 years.
