JDE Peet’s is launching recyclable packaging across its soluble coffee lines

JDE Peet’s, the world’s leading pure-play coffee and tea company by revenue, today announced that it is introducing recyclable packaging for its soluble coffee ranges. The new paper pack solution, the first of its kind in the coffee market, is designed to create a more sustainable ecosystem in the soluble coffee market by incentivising the reuse of existing glass jar and tin formats. Moreover, the coffee from this new paper pack will generate the lowest carbon footprint within the existing range of JDE Peet’s products. 

Commenting on the launch, Fabien Simon, JDE Peet’s CEO, said, “This is an important step in driving the sustainability agenda of our company and yet another sign of our leadership in innovation. We know that reducing packaging and promoting recyclability and reusability are increasing consumer needs. By providing more sustainable solutions within soluble coffee, one of the world’s most beloved and consumed beverages, we can maximise our positive contribution in decarbonising our own portfolios and the coffee market as a whole.” 

JDE Peet’s is working to reduce the amount of packaging material and associated carbon emissions, used in both manufacturing, transport, and end-of-life disposal. This new paper pack directly supports the company’s effort of minimising its carbon footprint across its entire value chain and its goal of moving towards 100% of packaging designed to be reusable, recyclable, or compostable by 2030. In line with this, in 2022, JDE Peet’s set targets validated by the Science Based Targets initiative (SBTi) to reduce emissions across scopes 1, 2 and 3. 

The new range will be available in selected markets across multiple brands of JDE Peet’s’ portfolio as of 2024. 

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