Clipper Tea expands US product range
Image credit: Clipper Tea
Clipper Tea is offering US tea drinkers two new products made with the same high-quality, ethically- and sustainably sourced ingredients and whimsical packaging the British brand is known for: a 20-pack Organic Decaf Black Tea and an Organic Herbal & Green Tea Selection Box.
These latest options build on the momentum of 2022, when Dorset, England-based Clipper Tea announced a rebrand of its entire everyday line in the US to better differentiate its offerings to a new generation of tea drinkers, including existing flavours Organic English Breakfast Black Tea, Organic Strawberry & Elderflower Herbal Tea, Organic Lemon & Ginger Herbal Tea and Organic Snore & Peace Chamomile & Lavender Herbal Tea, as well as the launch of three new flavours: Organic Earl Grey Black Tea, Organic Orange & Turmeric Herbal Tea and Organic Green Tea & Lemon.
Last fall, Clipper Tea also released two seasonal varieties – Organic Winter Apple & Cinnamon Herbal Tea and Organic Winter Spiced Berry Herbal Tea – that will continue to be available for a limited time to keep consumers warm through the winter tea season.
“At Clipper Tea, we hope to bring delicious innovation to the tea category with a sense of fun that meets our consumers’ wants and needs,” said Heather Black, US marketing manager. “The 80-pack Organic Decaf Black Tea has always been a fan favourite in the UK, so we’re excited to make it available in the US in an easy-to-enjoy 20-pack. Our tea selection box makes it effortless to sample a variety of our teas or gift to a tea lover who appreciates charming packaging and ethical sourcing.”
Clipper Tea’s Organic Decaf Black Tea is a blend of Assam Fairtrade certified black tea that promises a rich, smooth and robust taste with malty notes and a balanced finish. While black tea is typically caffeinated, Fortune Business Insights projects an increase in decaffeinated tea consumption in the coming years, both due to its associated health benefits and increased consumer interest in caffeine-free beverages.
In addition to being a bestseller in the 80-pack currently available through Amazon, the Organic Decaf Black Tea was the 2019 winner of a UK Great Taste Award. The new 20-pack will also include individually wrapped bags with strings and tags, keeping each bag fresh and making them convenient to enjoy at home or on the go.
“As one of our most popular teas, we’re excited to offer this new 20-pack size for the increasing number of tea drinkers looking for a caffeine-free black tea. Our decaffeination process uses carbon dioxide, a completely natural resource, found in the air we breathe, making it a standout decaf black tea,” said Black.
Recent trends showed that variety packs have increased in popularity as they allow consumers the option to test more than one tea to figure out their flavour preferences, without the hassle or cost of buying multiple packs. Clipper Tea released an Organic Herbal & Green Tea Selection Box in August of 2022 that was perfect for samplers and in 2023 is expanding its availability to retail.
The box includes teas sourced from across the globe as Clipper Tea’s expert team travels the world looking for the best tea gardens to source, select and blend every tea flavour to provide a perfectly delectable and balanced cuppa. The selection box includes Organic Lemon & Ginger Herbal Tea, Organic Snore & Peace Chamomile & Lavender Herbal Tea, Organic Strawberry & Elderflower Herbal Tea, Organic Orange and Turmeric Herbal Tea and Organic Green Tea & Lemon, with each bag individually wrapped.
Clipper Tea products come in recyclable packaging, with plant-based, biodegradable, unbleached and non-GMO tea bags that are plastic free. According to the Tea Association of the USA, consumers have started to shift their purchasing preferences, seeking teas that are eco-friendly and benefit the growers. All the continuing and new flavours are USDA Organic, non-GMO Project Verified and Certified B-Corp, with all black and green teas Fairtrade certified. Clipper Tea is the world’s biggest buyer of Fairtrade certified black and green teas, supporting more than 114,000 farmers, workers and their families across the globe.
Clipper Tea products are available for purchase (USD $6.99 MSRP per 20-pack box; $19.99 MSRP per selection box) in select retailers across the country and on Amazon, with distribution increasing through 2023.