Starbucks adds Remedy Kombucha to UK line up
Image: Remedy Kombucha
Remedy Kombucha, the UK’s leading kombucha brand, will make its entrance into Starbucks UK this September, together with wonky fruit-infused sparkling water brand, DASH Water. Initially available
in selected Starbucks stores and drive-thrus across the UK, both Remedy and DASH will join the range of beverage options available at Starbucks, providing additional choices to suit customers’ taste preferences.
Remedy Mango Passion and Cherry Plum Kombucha 250ml, alongside DASH Water Peach and Cucumber 330ml, will be added to Starbucks UK’s soft drinks range. Both brands are crafted from all-natural ingredients and the drinks are free from sugar and artificial sweeteners. Recent research carried out by Remedy revealed this is a key consideration for UK shoppers, with 77% looking to reduce or
avoid sugar in their diet.
Max Hill, beverage and lobby manager at Starbucks UK, said: “At Starbucks UK, we are continuously seeking out new and innovative food and beverage choices that we know will resonate with our customers. Remedy Kombucha and DASH Water have demonstrated their widespread customer appeal with strong and consistent UK growth, and we look forward to welcoming both brands into Starbucks UK.”
The UK kombucha sector has expanded rapidly in recent months, currently worth £15.4million and growing at 23% year-on-year. Remedy is the UK’s no.1 kombucha, growing at +70% YOY. Remedy has also driven three quarters of the total category growth over the past six months. Remedy’s light and refreshing taste profile is making kombucha accessible to a mainstream shopper. Its handcrafted & long-age brewing process delivers a complex blend of sweet and sour flavours that result in a delicious daytime drink or alcohol alternative, whilst also containing live cultures, organic acids and antioxidants which can support gut health.
Anna Dominey, general manager at Remedy Drinks UK, said: “We’re so excited to be launching in Starbucks UK giving us the opportunity to reach a new audience who may not have tried kombucha before. At Remedy, our mission is to show that healthy can also be tasty and consumers consistently feedback to us that they love Remedy’s light and refreshing taste. Remedy has proven its widespread appeal through partnerships with leading supermarkets and retailers nationwide, and we’re looking forward to building on this further in collaboration with Starbucks UK.”
DASH is the UK’s no.1 brand in the fast-emerging seltzer category, with a value market share of 35%. Growing at 118% YoY, it is now one of the fastest growing drinks brands in the UK. DASH is passionate about combating the important environmental issue of food waste, by using wonky fruit and vegetables that have been rejected by supermarkets to naturally infuse water with a dash of flavour. Free from sugar, sweeteners and zero calories.
Jack Scott, co-founder said: “We’re thrilled that an iconic brand like Starbucks UK is getting behind our wonky mission to bring a fresh perspective to soft drinks, whilst raising awareness about the big issue of food waste. This launch is a big milestone for us, and we’re excited to reach a new audience with our wonky mission. Here’s to celebrating wonky – one curly cucumber at a time!”
Remedy and DASH’s rollout into Starbucks UK will be supported with a strategic marketing programme, including digital media, influencer partnerships, media relations and product sampling.
To find out more about Remedy Kombucha, visit Remedydrinks.com.
To find out more about DASH Water visit Dash-water.com.