BSCA promotes specialty coffees from Brazil at Helsinki Coffee Festival

The Brazilian Embassy in Helsinki, Finland, in partnership with the Brazil Specialty Coffee Association (BSCA) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil), attended the “Helsinki Coffee Festival,” considered the largest coffee event in the Nordic countries, from 22-24 April.

At the festival, directed at professionals in the coffee sector in the region and coffee lovers, Brazil had a booth for promotion and tasting of the country’s specialty coffees, from the South of Minas, Mantiqueira de Minas, Cerrado Mineiro and the Mountains of Espírito Santo. Besides being served to those present, samples of these coffee beans were delivered to potential buyers.

“Finland has the second highest per capita consumption in the world and is an important buyer of Brazilian coffees, especially the specialty product. The region as a whole stands out in terms of consumption and imports, which makes our presence at the Helsinki Coffee Festival essential, where we could showcase all the quality, sustainability and availability in quantity of Brazilian coffees to this important market, aiming to add value and expand business,” said Henrique Cambraia, BSCA’s president.

In addition to participating in the main festival of the sector in the Nordic countries, the Brazilian Embassy in Helsinki is preparing a documentary about the presence of Brazilian coffee in Finland. Among other information, the material will include statements by experts, including the BSCA president.

The Brazilian participation in the Helsinki Coffee Festival is another action of the sectorial project “Brazil. The Coffee Nation” sector project, developed by BSCA and ApexBrasil, focused on the commercial promotion of the Brazilian product in the foreign market. The objective is to strengthen the image of Brazilian beans worldwide and to position the country as a high-quality supplier, using state-of-the-art technology resulting from research.

The current project has as target markets: i) Australia, China, France, Japan, Malaysia, Poland, Russia, South Africa, South Korea, Spain, Taiwan, the United Arab Emirates and the United States for specialty raw coffees; and ii) Canada, Chile, China and the United States for the products of the roasting and grinding industry.

The project also aims at exposing the exclusive certification and traceability processes adopted in the national production of specialty coffees, highlighting their socio-environmental responsibility and incorporating a competitive advantage to Brazilian products. Companies that are not yet members can obtain more information directly from BSCA by calling +55 (35) 3212-4705 / 99824-9845 / 99879-8943 or by e-mailing [email protected].

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