Bruvi prepares for 2022 with $7 million pre-series A funding
Bruvi, a multi-beverage and multi-brand single-serve coffee system, has successfully raised $7 million in pre-series A funding (as of 31 August 2021).
This brings Bruvi’s total capital raised to $10.8 million. Bruvi will use the funds to pay for manufacturing, software development, brewer inventory and digital advertising expenses, as it prepares for national launch in Q1 2022.
Investors in this round include notable high net worth individuals, family offices as well as entrepreneurs represented by The Merchant Club. Additionally, venture capital funds include Terpsi Capital, 9Yards Capital, Cambridge Companies SPG, Miroma Ventures and M1 on behalf of BIA, a food and coffee conglomerate in the Americas.
The direct-to-consumer startup taps into the $7B single-serve coffee market which is growing over 10% annually, benefitting in part from the growth and premiumization of at-home coffee consumption during the pandemic.
“We were very quickly over-subscribed for this round by high caliber family offices and venture funds, which validates the strength of the category and the breakthrough features,” said Mel Elias, co-founder of Bruvi. “Bruvi is going to set a new standard in taste and quality for single-serve coffee.”