Bühler to host second Virtual World event

Bühler is holding its second Virtual World event, inviting food, feed, and mobility industry players to move from crisis management to an optimistic mindset, building a better future.

“Even in these challenging times, we see multifold opportunities for our customers,” says Stefan Scheiber, CEO at Bühler. “The food, feed, and mobility industries have never been more dynamic, embracing new, more sustainable and at the same time more economical products and solutions.”

Under the motto “get connected” Bühler is featuring 25 solution areas with many innovations to delight consumers, improve competitiveness and profitability, and become more sustainable, such as by reducing CO2 emissions. “By multiplying digital connectivity and services and our new range of innovations, we can help cater to market demands and balance the demands of economy, humanity, and nature,” says Ian Roberts, CTO at Bühler. With the Virtual World, Bühler aims to contribute both to the commercial success of its customers and to a healthy planet. The Bühler Virtual World is open to the public and will open its digital doors from 22-26 March at: virtualworld.buhlergroup.com.

The Bühler Virtual World is a unique online platform that integrates 3D visualisations of solutions and technologies, and a virtual event with keynotes and a conference zone with breakout rooms for presentations as well as individual online meetings. As a response to the corona pandemic, Bühler hosted its first Virtual World in May 2020 to engage with customers and partners. Encouraged by the success of this first endeavor, Bühler has expanded the approach building a 3D landscape world featuring all Bühler businesses. The Bühler Virtual World showcases a series of new solutions and product launches designed to delight consumers, strengthen competitiveness, and increase sustainability.

In terms of the coffee industry, Bühler is reportedly seeing an increasing demand for low-emission coffee production plants. Bühler has developed the first extremely low-emission coffee plant with Norwegian coffee producer Joh Johannson Kaffe. The new coffee roasting production line, which is already up and running, saves 85% in CO2 compared to the company’s old factory. The Bühler technologies of Joh Johannson Kaffe’s plant are readily available, proven, and tested in the field. The coffee industry will be able to listen to this case study in more detail on Tuesday 23 March as Bühler presents A new dimension in sustainable coffee processing: The environmentally friendly coffee roaster of Norway. For more information on this and the wider Bühler Virtual World agenda, click here.

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