Probat introduces digital roadmap for 2021

Coffee roasting equipment and technology manufacturer, Probat, is launching a series of digital events in 2021 to offer the coffee industry a wide variety of formats for the joint exchange of challenges, solutions and innovations. The digital roadmap is now available on the company’s website.

The series consists of three different formats: The “POP UP Series”, the “HEAT Series” and “Connecting Markets digital”. Probat has already been bundling all topics related to the speciality coffee roaster scene in the Facebook Live format “POP UP Series” since 2020. The roasting machine manufacturer has also created the HEAT series to offer large coffee companies from the industrial segment a customised content format.

The “Connecting Markets digital” event will run from 22-24 February. With presentations of the latest forward-looking Probat innovations on environmental, roasting and control technologies, this event will be Probat’s most important information hub this year, according to the company. All formats have been created primarily against the background of exchanging information with customers about Probat’s latest solution developments. At the same time, digital customer communication will be strengthened as an integral part of the overall corporate strategy.

The global society has always been subject to constant change with varying effects on the individual spheres of life. Currently, Probat is in the phase of digital transformation, accelerated even more by the current corona crisis. Jan Molitor, executive vice president Marketing, comments: “Digitilisation offers us the opportunity to roll out our topics much faster. Currently, this is the only way to stay in contact with our customers and the industry. Therefore, we seek this kind of exchange, where we can also present our solutions and ideas for the coffee industry. We are looking forward to it, but also to seeing each other in person again soon.”

All of Probat’s event sessions throughout the year will be streamed live via the company’s social media channels.There is no registration required. Everyone is invited to actively participate, either directly in the live chat during the streams or by sending questions by email in advance, which the Probate experts will pick up and answer during the respective event.

Those who want to follow the digital roadmap can make a note of the dates in iCal or Outlook:

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