illycaffè adds Decaffeinato espresso to line of aluminium capsules
illycaffè has expanded its line of aluminium capsules compatible with Nespresso Original coffee machines with the introduction of the Decaffeinato (“decaffeinated”) espresso.
Comprised of nine carefully selected Arabica coffee beans, the illy-branded capsules are now available in five choices representing four intensities of taste: Classico, with a smooth and mild taste, available in espresso and espresso lungo (the latter of which produces more volume in the cup); the full-bodied taste of Intenso espresso; Forte espresso, with its rich and strong character; and new Decaffeinato espresso, a smooth and mild profile with less than 0.1% caffeine.
All capsule varieties are available on the illy e-shop and select retailers for a suggested retail price of $8.99 per pack of ten capsules. Home delivery of the capsules is also available on illy.com.
The illy-branded aluminium capsules are the result of the trademark licensing agreement between illycaffè and JAB. JAB’s JDE platform is responsible for capsule production and distribution in retail channels outside of Italy (large-scale retail, supermarkets and food retail stores), while illycaffè is handling distribution in all other sales channels, as well as all sales channels in Italy, enhancing its omni-channel presence and reinforcing synergies.