Peet’s Coffee launches women-grown anniversary coffee for 2020
Peet’s Coffee has announced the release of its annual, limited-edition Anniversary coffee, which celebrates the craft roaster’s founding by giving back to origin.
Anniversary 2020 – a 100% women-grown coffee – will once again support The Women’s Center for Entrepreneurship in Huila, Colombia, which the brand established in 2019 in partnership with Coocentral cooperative and Sustainable Harvest.
With a US$50,000 startup donation from Peet’s, the launch program provided business training to one hundred women, empowering them through courses on income diversification and improving financial resiliency.
“For many, betting on and investing in education is complicated because it is a process that is not necessarily tangible,” said Karla Ly, social impact coordinator at Sustainable Harvest.
“The Women’s Center for Entrepreneurship aims to address the permeating lack of business skills and tools accessible to women coffee farmers. Through a tailored curriculum, graduates can achieve and promote gender parity and education equality, becoming referents to imitate.”
The Center has now supported over 100 women graduates, who have gone on to design over 50 business plans that they are actively implementing. To enable the enrollment of a fresh class in 2020, Peet’s will donate US$1.00 (up to $50,000) for every pound of Anniversary 2020 coffee sold to the Center.
“Our Anniversary 2020 single-origin underscores the journey we are on to ensure, in equal measure, that we are supporting our farmers while also securing remarkable quality coffees,” said Doug Welsh, roastmaster at Peet’s Coffee.
“From the Mujeres Cafeteras in the highlands of Huila, Colombia, this dark roast balances at the height of bright and sweet, with a hint of berry that reminds us of the coffee fruit. Perhaps the finest coffee in Colombia’s finest coffee region, it happens to be grown by remarkable women.”
Anniversary 2020 is a washed coffee and features a profile of fine chocolate with a velvety finish. It is available now to purchase, while supplies last, at Peet’s coffee bars, on www.peets.com and at participating California grocery stores. Prices vary.
To learn more, visit: www.peets.com/anniversary.