VitaCup launches vitamin-boosted Cold Brews

VitaCup, a vitamin and superfood-infused coffees and tea brand, has launched its new ready-to-drink cold brew Coffee Lightning Shots.

Lightning Shots feature a cold brew coffee concentrate made from organic, fair trade, dark roast coffee beans, infused with the brand’s vitamin blend of B1, B5, B6, B9, B12, and D3 to give the body an extra boost of nutrients, along with extra natural caffeine from green coffee beans for double the energy. Formulated with 200mg of natural caffeine, they offer approximately 2 cups of regular coffee in one 2.5oz shot. Coffee Lightning Shots are available in two satisfying flavors, Cold Brew, a smooth black coffee, and Vanilla Cold Brew, a sweet vanilla coffee.

“Our new Coffee Lightning Shots further establish VitaCup as an innovator in the infused beverage category and continues our mission of providing flavorful and convenient coffee and tea-based delivery methods for taking vitamins to support a range of health and wellness goals, including boosting energy,” said Brandon Fishman, VitaCup founder and CEO.

Coffee Lightning Shots are available now in 2.5oz ready-to-drink, shelf-stable bottles at, on Amazon, and on-shelf at select Walmart stores.

About VitaCup

Launched in 2017, VitaCup has pioneered a complete line of vitamin and superfood-infused coffees and teas, including recyclable single-serve pods and capsules, ground coffee, and tea bags.

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