trücup partners with Farmer Brothers to maximise distribution
Image: trücup
trücup, a low-acid coffee company has partnered with coffee roaster and distributor Farmer Brothers, to increase distribution across the US foodservice and hospitality sector.
“This partnership will bring trücup low-acid coffee to market to an entirely new audience,” said Andy Gomes, co-founding partner of trücup. “The unique processing of our coffee beans means that trücup can be easier on the stomach, but it is also smooth, easy to drink and delicious.”
trücup uses a patented water and steam process to reduce acid in coffee, making it accessible to the 25 million Americans who have had to give up coffee due to GERD, acid reflux and other gastrointestinal issues. trücup’s light roast is up to 4.6 times less acidic than other brands.
“We are looking forward to a great partnership with trücup,” said Scott Siers, senior vice president and general manager of direct ship for Farmer Brothers. “Our goal is to distribute great coffee. With trücup low-acid coffee we know we are bringing a unique, high-quality product to millions of Americans who have been skipping their daily cup of coffee because of stomach issues.”
Farmer Brothers is a leading national roaster, manufacturer, wholesaler and distributor of coffee, tea, spices and other culinary products to stores and members of the foodservice industry. Consumers can purchase trücup low-acid coffee at trucup.com and from Amazon. Five blends are available: Light, Medium, Bold, French and Espresso.
