Caribou Coffee introduces RTD coffee in cans
Caribou Coffee has introduced its coffee in a canned ready-to-drink format.
The coffee is cold brewed for 12 hours and comes in three varieties: Cold Brew Black Coffee, Cold Brew Original Crafted with a hint of cream and real sugar, and Cold Brew Vanilla Crafted with a touch of cream and vanilla.
“We are confident our new beverages are positioned to be the best in the ready-to-drink coffee market, and they are packaged in a way that only the Caribou brand can deliver,” said Jenifer Hagness, vice president of global marketing.
“The Caribou brand is the perfect combination of playful and premium. We take our coffee seriously in the North, but not ourselves. Beyond developing great-tasting coffee, the new ready-to-drink portfolio also allowed us to explore a new creative design with our iconic Caribou logo. Life is too short for bad coffee!”
The 11.5-ounce can is priced at $3.49.