Coca-Cola to release Coke coffee hybrid beverage
Coca-Cola is looking to join the trend for canned coffee with a Coke-coffee hybrid beverage.
With more caffeine than a can of soda, but less than a cup of coffee, the product will be pitched as an energy drink for that mid-afternoon slump.
By the end of 2019, Coca-Cola will be releasing Coke Coffee in 25 markets around the world said CEO James Quincey said during an earnings call.
“Coke Coffee was designed to reach consumers during specific occasions and channels like the mid-afternoon energy slump of work,” Quincey said.
The drink’s launch is part of Coca-Cola’s ongoing effort to expand beyond soda to become a “total beverage company,” Quincey added. The company has seen improved results in recent quarters while rolling out new drinks such as flavored diet sodas and Coca-Cola Orange Vanilla.
Aside from Coke Coffee, Coca-Cola will test a new energy drink in Europe and roll out ready-to-drink versions of Costa Coffee beverages later this year. Coca-Cola acquired the British coffeehouse chain for $5.1 billion in 2018.