Intelligentsia Opens Its Newest Coffeebar & Training Lab in Boston
Intelligentsia Coffee has chosen Watertown, Massachusetts as the site for its newest Coffeebar and Training Lab. The locations, which officially opened to the public on 21 July, are Intelligentsia’s first in the New England area as the brand expands its East Coast presence, and the first to operate adjacently. Located approximately six miles from downtown Boston, Watertown is considered a fast-growing, culinary-focused community. The new Intelligentsia Coffeebar and Training Lab is located at 810 and 818 Mt. Auburn Street, respectively.
Intelligentsia, known for introducing direct trade coffee sourcing to the industry, is serving its full slate of coffees on-site, including “in-season” single-origins, blends, espressos as well as all traditional espresso drinks, but not frozen blended drinks. Prices average from USD $4 for batch-brew coffees to $6 for an espresso drink.
The Coffeebar is also among the first to serve Intelligentsia’s sparkling iced tea and cold brew coffee. Customers also will be able to enjoy offerings from Intelligentsia’s Kilogram Tea line, which is served only seasonally and steeped to order. Intelligentsia is also serving an array of fresh pastries from Boston-based Forge Baking Company.
“Intelligentsia is synonymous with the style, energy and culture of the enlightened culinary community here in Watertown,” says James McLaughlin, president of Chicago, Illinois-based Intelligentsia Coffee. “Our mission is to create a space that welcomes our neighbors and elevates their day with exceptional coffees that have a rich story.”
Intelligentsia’s 1,900 square-foot retail space at 810 Mt. Auburn Street, the new Coffeebar’s boho modern interior design preserves and exposes much of the original building structure, and honours the industrial roots of Watertown by blending existing concrete with new, warm, wood elements. It features a long, open coffee bar and adjoining “chef’s table” pour over bar, allowing customers to engage in the crafting process of each beverage. The space incorporates built-in seating, special nooks and vintage European furniture. The site offers outdoor seating and is also the first of Intelligentsia’s 11 locations to feature on-site parking.
Intelligentsia’s Watertown coffee menu features both traditional brew bar service of V60, Chemex, Café Solo and Kalita Wave, as well as custom Grindmaster Cecilware Barista Series Urn-brewed coffee for a ready-to-go option. For espresso service, baristas are working with La Marzocco’s Strada AV, and the Watertown Coffeebar incorporates a remote ModBar Steam Font.
Within the 818 building, the Intelligentsia Training Lab offers continued education around the full spectrum of barista skills. In this space, wholesale partners will work through Intelligentsia’s training programme, while more casual coffee enthusiasts may participate in public courses that cover the fundamentals of brewing and steaming on professional equipment. The lab is Intelligentsia’s sixth in the country, the first opened in Chicago. The lab will also offer tea education training for Intelligentsia’s wholesale customers. The public barista classes focus on coffee. To learn more visit: https://www.intelligentsiacoffee.com/watertown-coffeebar