Dunkin’ rolls out new packaging
Following its name change to just Dunkin’ last September, the US-based coffee chain has unveiled its new brand identity on packaging and in stores nationwide.
As part of its rebranding efforts, Dunkin’ has introduced bright and bold new product packaging that brings to life the energy and excitement of Dunkin’s new brand identity. The colorful cups, donut boxes, Munchkins donut hole treat boxes, Box O’ Joe, napkins and more will begin appearing in Dunkin’ restaurants across the country in the coming days, and will be in all US shops by the end of the month.
Tony Weisman, chief marketing officer, Dunkin’ US said: “Our new look represents both our heritage and our evolution as the brand that fuels optimism and keeps America running with great coffee, donuts and more. What better time than the start of a new year to bring our new look to our coffee cups and packaging, and introduce a new energy to our restaurants and our fans.”
The new branding was developed in partnership with creative and branding agencies Jones Knowles Ritchie (JKR), BBDO New York and Arc Worldwide, and is part of Dunkin’s multi-faceted blueprint for growth, to transform Dunkin’ into the premier beverage-led, on-the-go brand.
As well as the new packaging, Dunkin’ has introduced new menu items which include an Energy Cold Brew consisting of Dunkin’s signature cold brew coffee with a shot of its freshly brewed espresso.
A new handcrafted espresso experience was rolled out in restaurants recently, with new state-of-the-art espresso equipment and a new recipe.