Matcha Love Organics launches in 450 CVS stores
ITO EN (North America) Inc. a leading premier green tea company and innovator of healthy beverages, announced that two of its award-winning matcha LOVE Organic unsweetened ready-to-drink teas, Traditional and Ginger, have rolled out to 450 CVS Pharmacy stores across the United States. The new distribution comes as part of CVS’s initiative to stock better-for-you food and beverage experiences for its customers. Both flavors started shipping to CVS stores nationwide in December.
CVS Pharmacy is a division of Woonsocket, Rhode Island-based CVS Health Corporation, which operates 9,600 retail pharmacies and more than 1,100 walk-in minute clinics across the US.
Matcha LOVE Organic unsweetened green teas are brewed with whole tea leaves and 100 percent pure matcha, a finely-milled green tea powder celebrated for the full health benefits of consuming the entire tea leaf. Each bottle offers 350 milligrams of the naturally occurring tea antioxidants, free-radical fighting catechins, amino acids, vitamins A and C, and have zero calories—naturally. Both teas are packaged in 16.9 fl. oz. BPA Free PET bottles, and have an MSRP at CVS of USD $2.39.
“As a company that has been at the forefront of clean beverages for sustained energy, we’re pleased to see the strategic commitment CVS is making with healthy initiatives within their stores,” said Jim Hoagland, COO of ITO EN (North America) Inc. “Our vision is to craft refreshing and delicious beverages to help anyone access the powerful benefits of matcha, and we commend CVS for providing options that will ultimately contribute to the health and wellness of our communities.”
ITO EN and CVS Health have both been recently recognized as one of “50 Companies Changing the World” by Fortune Magazine. Companies were selected for their significant progress in sustainable practices to address social problems as a core business strategy. Three criteria were measured in the selection process, including social impact, business results and degree of innovation.
“Matcha’s popularity in the US has exploded in the past few years, and we’re thrilled to see a leading retailer like CVS making strides to offer options like our healthy, better-for-you teas to the masses,” says Adam Hertel, svp of sales-grocery and alternate channels for ITO EN (North America) Inc. “Consumers are demanding more organic beverages with clean ingredients, and CVS’ selection of our matcha LOVE products perfectly mirrors this evolution of shoppers’ preferences.”
A modern take on an ancient ritual, the matcha LOVE offers a robust family of revitalizing green tea powders of ceremonial and culinary powders, ready-to-drink matcha shots and iced teas made from whole-leaf Japanese green tea. For more information on matcha LOVE and its products, visit www.matchalove.com.
ITO EN (North America) Inc., a subsidiary of ITO EN (Japan) Ltd., is an innovative beverage industry leader dedicated to creating authentic products that embody the company’s five principles of natural, healthy, safe, well-designed and delicious. ITO EN is specifically known as a global leader in green tea with award-winning brands, to include TEAS’ TEA, Oi Ocha, ITO EN Shots, Matcha LOVE and Distant Lands Coffee.