JOI introduces new plant-based coffee creamer concentrate

JOI, the clean and sustainable Plant Base brand, introduces the first ever coffee creamer Base: Cashew Hazelnut Oat Creamer Concentrate. Made with purposeful ingredients and no oils or added sugars, it is shelf stable for up to nine months. Designed specifically for coffee and tested by leading baristas, the creamer concentrate is the latest addition to JOI’s range of clean, sustainable plant milk concentrates, which include an Almond Base, Cashew Base, Organic Almond Base and Organic Cashew Base.

JOI’s Cashew Hazelnut Oat Creamer Concentrate consists of only five whole ingredients: cashews, gluten-free oats, hazelnuts, organic pea protein and Himalayan Salt. When blended with water, it becomes a custom creamer made to fit each consumer’s personal taste. Once made, the creamer can last up to seven days refrigerated.

“The Cashew Hazelnut Oat Creamer Concentrate is our solution to a more effective and delicious plant-based creamer,” explains Hector Gutierrez, CEO of JOI. “Current creamer alternatives on the market are filled with oils and additives, and do not steam or foam in the way that dairy-based creamers do. Our concentrate features whole and natural ingredients, mimics real creamer, and has a customizable consistency so you can create your own perfect cup of coffee.”

The Cleanest Creamer Yet?

JOI’s Cashew Hazelnut Oat Creamer Concentrate is made with no oils or added sugars. It uses purposeful ingredients for a creamer that’s vegan, dairy free, gluten free, soy free and non-GMO. A proprietary milling process creates its unique, creamy consistency for a plant milk that steams and froths to perfectly mimic dairy.

Like JOI’s current products, the Cashew Hazelnut Oat Creamer is 100% customizable and allows consumers to blend the creamer at home. At home coffee makers can adjust the consistency by adding more or less water, and personalize by easily adding flavorings – like vanilla, sweetener or pumpkin spice – to their liking.

This creamer is nutritionally superior to others on the market, packing four grams of protein and five grams of healthy fats per serving. Health-conscious coffee drinkers who typically avoid adding creamers – which are often packed with unhealthy fats and sugar – will want to put more of JOI’s Cashew Hazelnut Oat Creamer in their cup!

Five Simple Ingredients:

·       Cashews: For natural sweetness and creaminess.

·       Gluten-Free Oats: Makes this Creamer concentrate 100% Gluten-Free! The oats add a natural sweetness, smoothness and creamy neutral flavor.

·       Hazelnuts: For a perfectly nutty coffee flavor.

·       Pea Protein: So you can naturally create steam and microfoam for a perfect latte, unlike other creamer alternatives.

·       Himalayan Salt: Enhances flavor of the oats, hazelnuts, and cashews for a truly amazing coffee experience.

A Perfect Partner for Coffee, People, and the Planet  

Reducing impact on the planet is at the heart of JOI’s mission, and the product has an exponentially decreased carbon footprint when compared to dairy creamers and its traditional plant-based creamer competitors. One truckload of JOI is the equivalent of seven truckloads of creamer in a carton. Its thoughtfully designed packaging is 100% recyclable, and one tub of JOI saves seven cartons from the landfill. Not only is it the most sustainable plant based creamer in the market, but it’s also the healthiest for you!

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