Southern Sweet Tea Company, a Sarasota, Florida-based family-owned craft beverage producer dedicated to authentic Southern tea traditions, rolled out five new real-brewed flavour profiles in its ready-to-drink (RTD) bottled portfolio, available through established distribution networks. Expanding its bottled product lineup from 8 to 13 distinct SKUs, the rollout positions the brand to capture accelerated market share across grocery, specialty retail, convenience, and foodservice channels.

The five new real-brewed additions – Blueberry, Orange, Blackberry, Hibiscus, and Half & Half – join the brand’s established lineup of eight core varieties: Classic Sweet, Unsweetened, Lemon, Peach, Strawberry, Mango, Raspberry, and Watermelon. Every flavour in the 13-SKU collection is brewed from real black tea and sweetened exclusively with pure cane sugar, completely free of high-fructose corn syrup, artificial concentrates, extracts, chemical preservatives, and powdered tea bases.

Disrupting the RTD Tea Category with Clean-Label Brewing
As the multi-billion-dollar RTD iced tea category undergoes a decisive shift toward clean-label transparency and authentic ingredients, mass-market legacy brands continue to face scrutiny for heavy reliance on powdered concentrates and corn syrup. Southern Sweet Tea Company addresses this market gap with traditional real-brewed black tea steeping and a hot-fill process that preserves delicate polyphenols and true tea aromatics.

“Today’s beverage buyers and consumers are demanding real ingredients without compromising on authentic heritage flavour,” said Laura Jean Eagles, founder and CEO of Southern Sweet Tea Company. “Expanding our bottled lineup to 13 flavours represents a major milestone in our retail scaling strategy. With the launch of Blueberry, Orange, Blackberry, Hibiscus, and our new Half & Half, we are giving our retail and distribution partners high-velocity, clean-label options that stand out on the shelf while remaining true to authentic Southern brewing traditions.”

All 13 bottled varieties are packaged in 16-oz custom recyclable bottles and distributed in heavy-duty 12-pack retail and e-commerce master cartons.

Retail & wholesale ordering is available through Southern Sweet Tea’s wholesale program and established distribution networks, with retail presence at major grocery chains.

Foodservice & hospitality ordering is available to bars, restaurants, cafés, and foodservice operators through the company’s wholesale program.