Bad Ass Coffee of Hawaii, a coffee franchise celebrated for its premium Hawaiian coffees, strong community connection, adventurous spirit, and vibrant café experience, now operates six non-traditional franchise locations across the United States, a footprint that continues to grow alongside the brand’s accelerating café development pipeline on the East Coast and across Florida.

The non-traditional portfolio spans trailers and food trucks, coffee kiosks, carts and counters, drive-thru only kiosks, and “captive audience” shops inside venues such as airports, sporting arenas, grocery stores and shopping malls. Anchor examples include the brand’s flagship presence at a 19,000-square-foot travel plaza off I-94 in Kenosha, Wisconsin, developed in partnership with multi-unit operator Paul Bhardwaj of Golden Oil.

Locations like Kenosha illustrate how the non-traditional model plugs into high-volume, captive-audience real estate without requiring a standalone café build, an increasingly important lever as Bad Ass Coffee scales nationally.

“Our franchisees are operators first, and the conversation keeps coming back to flexibility,” said Tom Wylie, president and COO of Bad Ass Coffee. “When you’re building inside a territory, having more than one format to deploy changes the math. A traditional café anchors the market. A kiosk inside a travel plaza, airport terminal, arena or grocery store extends the brand into traffic patterns a single café can’t capture. That optionality is how we accelerate development with the multi-unit partners who are driving our growth.”

The non-traditional footprint expansion runs in parallel with aggressive traditional café development on the East Coast, where Bad Ass Coffee has concentrated significant investment. In Florida alone, the brand operates seven locations. AWA Investments, Bad Ass Coffee’s largest investor and a multi-unit operator with stores from Nashville through the Florida Panhandle, recently committed to a 10-unit agreement spanning the Gulf Coast of Alabama and the Florida Panhandle, with the brand’s new Gulf Shores, Alabama, café slated to open in early summer.

Together, the traditional café pipeline and the expanding non-traditional unit count give Bad Ass Coffee a broader set of development tools to fill in territory across the Southeast and the wider East Coast corridor.

Bad Ass Coffee continues to strengthen its presence across the country. The brand anticipates 25–30 new store openings this year, driven by multi-unit partnerships and non-traditional growth. Franchisees benefit from a proven business model and innovative technology, as well as a development support system.