Green Coffee Company raises $5M to fuel US expansion

Green Coffee Company has announced the successful close of its Regulation CF campaign with DealMaker‘s platform, raising $5 million from a community of over 2,000 retail investors across the United States.

Green Coffee Company holds exclusive third-party rights to distribute Juan Valdez-branded products in the United States and Canada, and has grown its retail distribution from zero to over 1,000 locations within 12 months, with a target of more than 3,000 locations by year-end. The company operates its own farms and processing facilities in Colombia, and positions itself around traceability, sustainability and direct relationships with smallholder farmers.

“We wanted people who love great coffee and believe in what we’re building to have a real stake in this story. There aren’t many chances to invest in single origin Colombian coffee. Our investor community has become our most authentic advocates, and that’s exactly the kind of growth that can’t be manufactured.” said Cole Shephard, co-CEO and founder at Green Coffee Company.

The campaign also speaks to broader market dynamics. Juan Valdez is one of the most recognised and beloved coffee brands in the world, with a loyal following among US consumers. Green Coffee Company’s distribution partnership is bringing the brand to the shelves, where demand has been considerable. For the first time, the retail investors helping fuel that growth can also own a piece of it.

“Green Coffee Company understood something that the best issuers on our platform understand: retail capital is not just money. It is a community. When investors are genuinely excited about what a company is building, they become its most authentic advocates. The company’s ability to connect a beloved brand, a compelling origin story and a clear path to growth and to bring retail investors into that story – is exactly what this type of offering is designed for.” asserted Rebecca Kacaba, co-founder and chief executive officer at DealMaker.

Green Coffee Company’s campaign reflects a growing trend of established, later-stage companies using retail investment structures as a deliberate strategy to diversify their investor base and build the kind of grassroots community that accelerates consumer brand growth. The company intends to continue raising capital from retail investors as part of its growth strategy.