Massimo Zanetti Beverage USA appoints Matthew Smith as president

Massimo Zanetti Beverage USA (MZB-USA) promoted Matthew Smith to president, effective 12 March. In this role, Smith will oversee the implementation of the company’s strategic goals and lead all commercial, operational and organisational priorities across the US business.

Smith previously served as senior vice president of sales & marketing, where he helped modernise the company’s commercial organisation, strengthened customer partnerships, and guided significant volume and distribution gains across retail, foodservice, and e-commerce channels.

As president, Smith will work in close partnership with CEO Scott Meader to shape the company’s long-term vision while advancing initiatives focused on commercial excellence, category leadership, innovation, and accelerated national growth. His appointment signals MZB-USA’s continued commitment to strengthening its core brands while scaling new platforms and driving deeper customer and consumer engagement.

“Matthew has been a transformative force within our organization, solidifying our operations and driving significant gains,” said Scott Meader, CEO of MZB-USA. “Having already made a profound impact on our performance, his strategic vision and deep expertise make him the ideal leader to propel our company through its next chapter of growth.”

Smith brings more than 25 years of sales and commercial leadership experience across the beverage and consumer packaged goods industry.

Before joining MZB-USA, he spent more than a decade at VOSS Water in roles of increasing responsibility, leading North American sales, building a high performing commercial organisation, and accelerating the brand’s growth across multiple channels. Prior to VOSS, Smith held leadership and commercial roles at RNDC, FritoLay, and Nestlé Waters, giving him extensive experience across retail, beverage, DSD, on-premise, foodservice, and national account environments.

Since joining Suffolk, VA-based MZB-USA, Smith has:
• Built and restructured the sales organisation, resulting in meaningful volume gains
• Strengthened customer partnerships across all retail channels inclusive of grocery, mass, club, foodservice, and ecommerce
• Improved commercial planning, category leadership, and retailer alignment
• Elevated collaboration between sales, marketing, and revenue management to drive profitable growth
• Advanced brand and portfolio initiatives that increased household penetration and market performance.

“I’m honoured to step into the role of president at such an exciting time for Massimo Zanetti Beverage USA,” said Matthew Smith. “We have a strong foundation, iconic brands and tremendous opportunities ahead. I look forward to continuing to work alongside our teams and partners to drive sustainable growth, strengthen our customer relationships, and unlock the full potential of our portfolio.”