Dua Lipa joins Nespresso as Global Brand Ambassador

Nespresso has announced the appointment of Dua Lipa as its new global brand ambassador, marking a striking new chapter for the brand. Global pop superstar Dua Lipa is admired not only for her distinctive sound and powerful performances, but also for her influence as a modern style and cultural trendsetter.

Leonardo Aizpuru, chief marketing officer at Nespresso said: “We’re excited to welcome Dua Lipa to the Nespresso family. She’s a true explorer, always curious, always trying something new and that energy fits beautifully with the direction we’re taking as a brand. Our purpose is to empower endless exploration through exceptional coffee, and Dua brings that mindset to life in a modern, effortless way. Together, we want to inspire a new generation to open up to new tastes with confidence and to discover how a coffee moment can become something truly exceptional.”

Dua Lipa said: “I feel like I have grown up with Nespresso. There’s always been a Nespresso machine nearby – at home with my family, on set, or in a hotel room – so teaming up with them was really an easy decision. I just love how they are always exploring new flavours and finding ways to evolve as a brand. Working together has already been loads of fun, and it’s just the beginning.”

On 14 April 2026, Nespresso will also unveil Vertuo World, a new global campaign across all platforms, marking the beginning of a new creative era for the brand. Led by Dua Lipa, the campaign introduces a modern expression of Nespresso’s commitment to exploration, and elevated coffee experiences. In addition to Dua Lipa’s role at the forefront of this new direction, the campaign will feature a brief appearance from longstanding ambassador George Clooney, offering a familiar connection to Nespresso’s heritage.