Ceremonial to TikTok Trending: The Evolution of MatchaSteeped in centuries of traditions and rituals and once considered a drink only for the Japanese elite, matcha has since become a mainstream consumer product, both in its origin country of Japan and further afield to the US and UK. By Kathryn Brand Business, Product news
Kombucha eyes growth in new marketsTouted as the ultimate functional beverage, kombucha is a well known, strong performer in the US market with a rabid fan base, while in the UK and Europe, kombucha is still working to establish itself, but its popularity is growing. By Kathryn Brand
Should coffee and tea brands be wary of booster beverages?New research from market intelligence firm, Fact.MR, reveals that the global booster beverage market, which is estimated at USD $129.3 billion in 2023, is projected to expand at a CAGR of 3.6% during the forecast years 2023-2033. Business, Health
Fact.MR anticipates growth in the coffee market over the next decadeAccording to a recently published analysis by Fact.MR, the coffee roaster market is expected to register a CAGR of 5% by garnering a market value of US$ 701.24 Billion in 2032 from US$ 430.5 Billion in 2022. Business
Coffee is still beloved in the Nordic statesBoth coffee and tea markets in the Nordic region are ready for growth this year as consumption for these preferred hot beverages remains strong.
