Caribou Coffee gets simply cooler with Iced Coffee Coolers
Caribou Coffee will keep consumers cool all summer long with their improved Caribou Coolers. The handcrafted, blended iced coffee beverages feature real, simple ingredients, continuing the coffeehouse’s commitment to superior taste.
Guests can customise their Iced Coffee Cooler with a variety of flavours including the new real vanilla syrup or real caramel sauce, introduced earlier this year. Caribou is also adding three new Cooler varieties to the menu for the summer season: Mint Chocolate, Salted Caramel, and Raspberry.
“Caribou continues to make taste paramount and there’s no better way to accomplish this than through the ingredients in our handcrafted beverages,” said Michele Vig, chief marketing officer, Caribou Coffee. “Using real ingredients we know and can pronounce, we created a blended iced coffee offering that simply tastes better. We are excited to continue our move towards offering great tasting beverages with real, simple ingredients with the launch of our newly improved Coolers.”
Caribou’s new Coolers come to life in the coffee company’s latest marketing campaign, which includes playful, talking caribous that appear on radio and in digital channels this month. Fans will also be able to enjoy cooler events and giveaways throughout the summer.