Cambio Roasters introduces first-ever recyclable aluminium coffee pod
Image Credit: Cambio Roasters
Cambio Roasters has launched a new purpose-driven campaign, created in partnership with Lipman Studio. The campaign challenges consumers to rethink what single-serve coffee from Keurig machines can be, spotlighting the first-ever, infinitely, recyclable aluminium coffee pods made for Keurig machines. Designed to deliver a fresher, more sustainable brew, Cambio Roasters’ pods aim to combat the estimated 54 million plastic K-Cups that end up in the US landfills every day.
The powerful campaign leverages the top AI creative tools available such as Google VEO 3, Kling AI, Runway ML and Adobe Photoshop to illustrate the impact of 54M+ plastic K-cups that end up in landfills daily and introduce the new aluminium K-Cup.
The 30-second ad campaign video is part of a longer 2-minute film created by Lipman Studio for Cambio Roasters called, “Cost of Convenience”.
The ad campaign will officially run on all channels starting 20 January 2026.
