FreshBrew acquires White Coffee’s licensed brand portfolio
Credit: FreshBrew
Houston-based FreshBrew, one of the largest private-label coffee and tea roasters in the country, announced today the acquisition of White Coffee’s Branded Coffee licensed division, which includes the nation’s largest portfolio of licensed bagged coffee and K-Cup products.
“FreshBrew is expanding its capabilities and growing the business,” said Al Ansari, CEO of FreshBrew Group. “Acquiring a respected, family-led company like this presented a rare opportunity to strengthen our position in the coffee industry. Now is the perfect time to join forces, as FreshBrew continues to grow with purpose. This move expands our offerings and diversifies our customer and consumer base.”
FreshBrew will secure ownership of multiple licenses, enabling the company to develop, produce and market coffee for major brands with established market presence. Leveraging the strong brand equity of these licensed names, FreshBrew will handle the entire process, from roasting and grinding to distribution, complementing FreshBrew’s private label business.
“Our company has been our family’s life for decades,” said Carole White, president of White Coffee Corporation. “Seeing our brands and licensed partnerships carried forward by FreshBrew ensures that White Coffee’s history of quality and care will live on for future generations of coffee drinkers.”
The acquisition of White Coffee represents one of the largest transactions in the coffee industry in 2025. FreshBrew, which proudly serves a portfolio of renowned Fortune 500 companies, will significantly expand its operations to produce approximately 150,000 pounds of coffee per day. With the addition of its new liquid production facility, FreshBrew now has the capability to produce extracts and a variety of concentrates for use across the food and beverage industry.
“All three generations of our family have dedicated themselves to building the White Coffee legacy. Handing the stewardship of our branded portfolio to FreshBrew is a proud and emotional milestone,” said Jonathan White, executive vice president of White Coffee Corporation and chair of the National Coffee Association’s board of directors.
