Happiness: the matcha bar being compared to LA classics
Credit: Happiness
Soho is about to get happier. Happiness, a new matcha bar in the heart of London, will officially open its doors this week.
To mark the grand opening, Happiness is teaming up with Finelinehearts Club to offer guests something unforgettable: anyone who purchases a Matcha Bar drink during opening weekend will receive a free tattoo — making Happiness the only place in London where you can sip ceremonial-grade matcha and leave with ink.
“We wanted to create more than just another café,” said Calum Best, founder of Happiness. “Soho has always been a hub of creativity and culture, and Happiness is designed to reflect that energy — bringing people together over matcha while celebrating individuality and self-expression.”
The menu features ceremonial-grade Japanese matcha, lattes, seasonal specials, and wellness-focused bites. The interior is designed as a modern sanctuary in the bustle of Soho, blending minimalist aesthetics with a vibrant, welcoming atmosphere.
