17g Coffee announces attendance at World of Coffee Geneva 2025
Image: 17g Coffee
17g Coffee, a not for profit specialty coffee initiative from the Swiss Alps and an integral part of the curriculum at Collège Alpin Beau Soleil and Nord Anglia Education, is thrilled to announce its attendance at World of Coffee Geneva 2025.
Find them at the Roasters Village Booth 63, where visitors will experience a showcase of 17g Coffee’s specialty coffee and its commitment to empowering female coffee-growing communities while delivering quality and sustainability.
Spotlight on 17g Coffee at WOC Geneva
Visitors to the 17g Coffee booth can look forward to:
- Tasting sessions of unique coffees, including:
- Kenya Natural and Kenya Anaerobic (48-hour and 96-hour) – Filter and Espresso.
- Colombian Pink Bourbon by Rodrigo Oyuela – Filter.
- Rwandan Natural – Filter and Espresso.
- Interactive demonstrations of various brewing techniques such as Aeropress, V60, and espresso.
- Cupping sessions to explore coffee flavors.
- Some games with a chance to win prizes. The chop sticks challenge.
Special Events:
- An exclusive presentation of Kenyan coffees at the Eversys stand (Friday, June 27th, 10:00 AM – 1:00 PM).
- Live roasting demonstrations on the new Bellwether Roaster (Friday June 27th, 1:00pm to 4:00pm).
- Home Espresso use with WMF Coffee Machines (Saturday April 28th 10:00am to 1.30pm)
“With every cup, we learn, we grow, and we brew a better future together.” – Students of the 17g Coffee Project
17g Coffee reinvests its profits into initiatives that improve the livelihoods of coffee farmers, focusing on empowering women. By providing training, equipment, and infrastructure for alternative processing methods, the project helps farmers enhance coffee quality while increasing sustainability, according to the company.17g Coffee actively collaborates with six female farmers in Meru County, Kenya, funding key improvements like fermentation training, drying beds and advanced infrastructure such as concrete patios and polytunnels for controlled drying. This year’s efforts focus on refining micro-lot processing with greater precision due to the polytunnels.
Leading this work is Doris Kajuju, an agronomist based in Timau, Meru County, who supports local farmers with training in sustainable practices and crop care. Through her guidance, over 200 female farmers in the region benefit from fair, upfront payments — a step toward greater equity in Kenya’s coffee sector.
As a unique blend of education and business, 17g Coffee offers students at Collège Alpin Beau Soleil an immersive learning experience. By engaging in all stages of the coffee business—from sourcing to roasting, branding, and marketing— the company says that students will gain insights into global trade, ethics sustainability and the challenges of running a company.
The goal here is to provide contextual learning where students can apply class room based learning to real-world challenges, making 17g Coffee a standout example of education in action.
17g Coffee invites you to experience the fusion of educational innovation, and coffee excellence at Roasters Village Booth 63.
For more information, contact us at [email protected] or visit www.17gcoffee.com
