World of Coffee Geneva set to open June 26th

Specialty coffee professionals and enthusiasts will converge in Geneva, Switzerland for the 2025 edition of World of Coffee Europe, taking place June 26–28th at Palexpo SA.

As Europe’s premier international specialty coffee trade show, World of Coffee Geneva promises a dynamic schedule filled with inspiring workshops, prestigious global competitions, and engaging experiences designed to educate, connect, and energise coffee professionals from around the world.

“We are thrilled to welcome the global coffee community to World of Coffee Geneva, opening June 26 in Switzerland, one of the most active European countries in the global specialty coffee industry and value chain,” said Yannis Apostolopoulos, CEO of the Specialty Coffee Association (SCA), which organises the show. “Geneva is the perfect host city for bringing together industry leaders, entrepreneurs, and coffee lovers from around the world. We look forward to three unforgettable days of learning, collaboration, and celebration.”

Among the many highlights of this year’s event is the CEO Roundtable — a 75-minute panel discussion co-moderated by Dr. Krisztina Szalai of the Swiss Coffee Trade Association (SCTA) and SCA’s Yannis Apostolopoulos who will explore the industry’s most pressing challenges and emerging opportunities. From shifting consumer demands and rising compliance requirements to climate risks and price volatility, this session, scheduled for Friday, June 27th at 10:30am, will feature insights from international institutions and business leaders who are actively shaping the future of coffee.

World of Coffee Geneva also includes:

Four World Coffee Championships

• World Latte Art Championship – Celebrating creativity and precision, baristas will compete across multiple rounds, including a new Art Bar experience where audiences can view designs up close, and a stage performance challenge to craft six beverages in ten minutes.
• World Coffee in Good Spirits Championship – Where coffee meets mixology. Competitors will craft hot and cold coffee cocktails, with finalists preparing both Irish Coffees and original alcoholic creations.
• World Cup Tasters Championship – A test of speed, skill, and sensory accuracy. competitors use cupping techniques to correctly identify coffees as quickly as possible from eight sets through cupping techniques, progressing through four intense elimination rounds.
• Cezve/Ibrik Championship – A celebration of traditional coffee preparation using the cezve/ibrik. This cultural competition highlights coffee heritage from Eastern Europe, the Middle East, and North Africa.

Awards and Industry Recognition

• Coffee Design Awards – Recognising excellence in branding, packaging, and space design across the specialty coffee sector.
• Best New Product Awards – Honouring innovation across categories such as brewing accessories, preparation equipment, additives, and beverages. Attendees can vote for their favourites, with finalists showcased on the show floor and online.

Education and Engagement

• 20+ Free Lectures and 20 Hands-On Workshops – Explore cutting-edge topics in sustainability, science, leadership, and business, led by global coffee experts.
• Cupping Rooms – Dive into global coffee profiles through curated tastings hosted by producers, importers, and exporters.
• Roaster Villages – Meet micro-roasters, sample unique blends, and discover growing specialty coffee brands.
• SCA Community Lounge – The home of the Specialty Coffee Association at the show. Explore the SCA’s research, membership program, education, and events and learn about ways the SCA can support your career, business, and learning trajectory.
• Q Information Sessions – Attend one of the daily sessions to learn about how the Q-grader program is evolving.

Business and Networking Opportunities

• Coffee Business Lounge – A curated space for buyers, exhibitors, and collaborators to network and recharge.
• Green Coffee Connect – Focused discussions for green coffee professionals on key supply chain issues and opportunities.

This year’s Portrait Country is Café de Colombia, featuring exclusive cultural activations and a pop-up café experience.

Registration for WOC Geneva is now open at worldofcoffee.org. SCA members receive exclusive discounts. 1-Day Expo Passes and 3-Day Expo Passes are available to make attending even more accessible allowing attendees to experience networking and education at Expo on the day(s) that works best.

Last week the SCA announced that the 2026 World of Coffee Europe will take place June 25–27th in Brussels, marking the first time a World of Coffee event has taken place in Belgium.