Latest news

Over 120 competitors to participate in the 2025 WCC at WOC Geneva

Posted 19 June, 2025
Share on LinkedIn

Credit: The Specialty Coffee Association

The global coffee community will converge in Switzerland from June 26-28 at World of Coffee Geneva where the 2025 World Coffee Championships (WCC) will also be taking place. Over 120 of the world’s top competitors will come together to compete in four championship events: World Latte Art (WLAC), World Coffee in Good Spirits (WCIGS), World Cup Tasters (WCTC), and Cezve/Ibrik (CIC). These competitions will round out six of the seven WCCs for the year, setting the stage for an unforgettable finale in Milan this October at the 25th edition of the World Barista Championship, happening October 17–21 at HostMilano. Each competition offers a unique look into the craft and passion that drives the specialty coffee industry forward.

In the World Latte Art Championship, baristas bring coffee and creativity together, pouring stunning free-pour designs that are judged on symmetry, difficulty, and visual impact. The World Coffee in Good Spirits Championship pushes boundaries with expertly crafted cocktails combining coffee and spirits: where innovation, taste, and presentation come together. The World Cup Tasters Championship is a thrilling sensory race against the clock, where competitors use only their palates to pick the odd cup out in a series of challenging triangle tests.

And the Cezve/Ibrik Championship brings tradition to the spotlight, with competitors showcasing their skills in preparing coffee using one of the oldest brewing methods in the world. WCC sponsors include, WCIGS Qualified Grinder Sponsor, Femobook and Qualified Espresso Machine Sponsor, Rocket Espresso Milano. And, WLAC Qualified Espresso Machine Sponsor, Thermoplan, as well as WCTC Title Sponsor Porland, and Brita as Qualified Water Filtration Sponsor.

Don’t miss the chance to witness the most inspiring talent and innovation in specialty coffee on the world stage in Geneva. Experience the next World Coffee Championships in person at World of Coffee Geneva for an unforgettable celebration of brewing excellence, or follow the competition live at wcc.coffee and on the WCC YouTube channel.

Tea & Coffee Trade Journal