Lavazza launches Dolcevita Decaf

Lavazza North America has introduces Dolcevita Decaf, a premium decaffeinated coffee intended to deliver full flavour and richness to coffee lovers who seek the indulgence of coffee without the caffeine, the company says. As part of Lavazza’s Dolcevita line, Dolcevita Decaf is crafted to preserve its flavour profile and aroma, aiming to prove that decaf coffee doesn’t have to be a compromise.

With the increasing demand for high-quality decaf coffee, Lavazza is aiming for Dolcevita Decaf to position the company as a leader in the category, embracing evolving consumer needs that fit health-conscious and caffeine-free lifestyles.

“We’re thrilled to introduce Dolcevita Decaf in response to consumer feedback and the growing demand for premium decaffeinated options,” says Daniele Foti, vice president of marketing, Lavazza North America. “We listened carefully to our customers, and this product reflects our commitment to quality and innovation in every cup – making decaf just as enjoyable as its caffeinated counterparts.”

Dolcevita Decaf is a medium roast that delivers rich, smooth flavour with a velvety body, featuring notes of chocolate and caramel, according to the company. It is intended to offer a decaf coffee experience that feels ‘indulgent and sophisticated’ — ideal for coffee enthusiasts who want a high-quality cup at any hour of the day.

Dolcevita Decaf is now available for purchase at select retailers and online at Lavazza.com.