Nescafé’s first-ever global influencer Zach King is bringing magic to the brand

Nescafé announced a global partnership with renowned digital magician and filmmaker, Zach King, who will serve as the brand’s first-ever global influencer. This collaboration marks a significant step in Nescafé’s brand-building strategy to reach a broader and younger audience, bringing coffee into the realm of digital storytelling.

Zach King’s unique ability to entertain and engage resonates perfectly with Nescafé’s vision, particularly among younger consumers aged 18 to 24, through authentic storytelling and innovative content, making him an ideal choice for this collaboration.

“Zach King’s fan base is young and diverse, mirroring the spirit of our newly launched Nescafé Espresso Concentrate cold coffee,” said David Rennie, executive vice-president and head of strategic business units and marketing and sales at Nestlé. “We are excited to bring Zach into the Nescafé universe, providing a fantastic platform for our cold coffee hacks. Together, we will create magical moments that resonate with our consumers.”