Ahmad Tea at 40: Building a Global Brand Without Losing Sight of the People Behind the Leaf

Posted 17 September, 2026
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Ahmad Tea was founded in 1986 by Rahim Afshar and his brothers. Image credit: Ahmad Tea.

In honour of Ahmad Tea’s 40th anniversary, T&CTJ examines the company’s beginnings in a small office above the family’s shop to global brand that currently operates in 90 countries while maintaining its mission to produce a consistently quality product that makes a minimal impact on the environment, and continually supports and advocates for the people behind the leaf. By Vladislav Vorotnikov

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