Youtubers WillNE and James Marriott launch Rodd’S
Credit: Rodd's
Rodd’s, a bold new entry to the ready-to-drink iced coffee market has launched in Sainsbury’s stores nationwide.
Founded by UK YouTube creators, Will Lenney (WillNE) and James Marriott, whose content has built a significant and loyal Gen Z audience. Launching in a 250ml grab-and-go format at the introductory price of £1.70 each, the range includes three chilled, dairy-free, low sugar, on-trend variants: cold brew waffle oat latte; cold brew oat Latte and matcha latte with vanilla.
“Will and I drink iced coffee constantly but we were bored of brands that look great but don’t deliver on taste.” said James Marriott, just back from his global music tour. “We wanted to make something that tastes the way you expect it to, taking flavours like Waffle that we’re seeing Stateside, with straight-forward, quality ingredients you don’t have to Google.”
“This isn’t a vanity project,” added Will Lenney. “James & I have worked on every part of this, the sourcing, the flavours, the brand. Unlike others, it isn’t rammed with sugar and it actually stays chilled every step of the way – from the moment we make it, to the moment you buy it. We’re seriously proud of what we’ve built. Quite simply, Rodd’s is the iced coffee we always wished existed. So we cracked on and launched it.”
The founders’ combined more than10 million followers on social media, alongside James’ successful global music career, offers significant launch momentum and digital reach.
