Kura Klub reawakens the ritual of tea for a new generation
Credit: Kura Klub
The new tea brand Kura Klub has launched with a focus on reinterpreting traditional tea rituals through a modern and unconventional approach. Founded by Nathalia Maia, a former head of marketing and product development at Natura and co-founder of beauty brand Gente, the company introduces three distinct tea blends aimed at engaging a new generation of tea drinkers.
Kura Klub presents tea as more than just a beverage, framing it as a ritual for relaxation and re-energising. The brand is aiming to emphasise tea’s role in providing a moment of pause from daily life, combining elements of tradition with a modern, playful approach to well-being.
“In beauty, we’ve long understood that radiance begins from within when it comes to the food we put in our bodies. My aim is to create a tea and brand world that honors ancient traditions while also providing the benefits that come from being deeply nourished from within,” says Nathalia Maia, Kura Klub’s founder. “Kura Klub is about reintroducing tea as a daily ritual for vitality, balance, peace and expansion – one that nourishes both the body and the soul while also maintaining a sense of play and magic.”
Kura Klub launches with three signature blends, each crafted to align with the natural rhythm of the day:
- Energy Glow (Morning) – A blend of yerba mate and guaraná intended to provide a steady source of energy. Ingredients like ginger, lemon and peppermint contribute a refreshing flavour while offering antioxidant properties..
- Metabolism Detox (Afternoon) – Formulated with hibiscus and green tea, this tea is designed to support metabolism and digestion. The addition of strawberry, lemongrass and lemon creates a light, tropical infusion..
- Dreamy Calm (Evening) – A herbal blend featuring chamomile, lemongrass, anise and apple, with a hint of passionfruit. This tea is intended to promote relaxation and aid in unwinding before sleep.
Kura Klub is available now at kuraklub.com and on Amazon.
