SCA World of Coffee 2025 set for Geneva

The Specialty Coffee Association has announced World of Coffee Geneva, taking place at Palexpo Exhibition and Convention Center, 26 to 28 June 2025. This is the first time a World of Coffee will take place in Geneva, Switzerland as part of SCA’s annual World of Coffee trade shows also scheduled to take place next year in Dubai, United Arab Emirates and Jakarta, Indonesia.

Situated on the shores of Europe’s largest alpine lake, Geneva stands as the ideal location for hosting, not only for its beauty but also for its strategic position at the heart of Europe. With excellent transportation infrastructure, world-class convention facilities and its role as an international hub, Geneva offers exceptional accessibility for attendees from all corners of the globe. Moreover, Geneva has historical ties to the coffee trade, being a key player in the global coffee market with the presence of major trading companies as well as espresso machine manufacturers. This connection not only underscores the city’s vibrant commercial ecosystem but also provides a unique opportunity to highlight the coffee industry’s significance within the tradeshow’s diverse array of exhibits and discussions.

With a long history of café culture dating back to the 17th century, Switzerland’s blend of European cultures combined with Geneva’s international population make for a diverse café scene supporting innovation, trade and travellers. Palexpo is one of Switzerland’s largest international conference and exhibition centers and an ideal venue given its proximity to Geneva International Airport and for its reputation as a meeting place for economic, sporting and cultural events. From 26 to 28 June Palexpo will be the setting for exclusive World of Coffee show features and learning opportunities including Roaster Villages, SCA Lecture Series, Workshops, an expanded exhibition space, the Best New Product and Coffee Design Awards, an extensive calendar of community and social events, the SCA Community Lounge, and so much more. A full schedule and programme of show features and events will be confirmed and announced over the coming year.

“Geneva is the perfect host for World of Coffee 2025, offering a vibrant, forward-thinking environment,” said Yannis Apostolopoulos, CEO of the Specialty Coffee Association.

“Switzerland’s relationship with coffee began with the grand European coffee houses of the 17th century and continues today with thriving food and beverage, hospitality, and technology industries shaping the entire coffee value chain. As a city known for its innovation and global connectivity, Geneva provides an ideal platform for driving advancements in the specialty coffee industry. World of Coffee Geneva will harness the city’s rich resources and strategic position to foster groundbreaking ideas and collaborations, ultimately making coffee better for everyone involved.”

Designed to be the coffee professional’s one stop shop for everything they need to succeed in the coffee industry, World of Coffee is a coffee value chain all-inclusive event. Prospective exhibitors and sponsors are encouraged to register their interest by contacting the team on worldofcoffee.org/contact.

Dr Frank Neuhausen, general manager of long-time Host Sponsor and exhibitor, BWT water+more states “BWT water+more, water partner of the barista community, is delighted to once again join the event as Host Sponsor at World of Coffee 2025 in Geneva. We are looking forward to meeting all partners along the coffee chain, supporting all exhibitors on site with our water solutions for coffee and showing all visitors how our professional water optimisation supports their efforts to make the perfect cup of coffee. Coffee is our passion, and truly great coffee needs the best water.”

Attendees, media, and prospective volunteers are encouraged to learn more and stay up to date by signing up for the World of Coffee newsletter on worldofcoffee.org.

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