SCA unveils a patron’s programme and new events
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The Specialty Coffee Association (SCA) has announced two new developments in its Coffee Value Assessment (CVA): a global introductory and immersive events initiative and a patron’s programme to facilitate philanthropic support for the continued growth and development of the initiative.
Global events initiative
Starting in Summer 2023, the SCA has been facilitating a number of small, community-based Coffee Value Assessment events for experienced cuppers and coffee professionals. Typically taking place over two to three days, these events are designed to inform and guide participants through the theory of the CVA and structure of the new assessment forms.
So far, these events have been held in New York City, Guatemala, Ireland, Spain, Peru, Japan, Mexico, and Honduras with more to come in late 2023 and throughout 2024. These individual events feature two main elements: an informational session based around the theory and development of the SCA Coffee Value Assessment and a practical, immersive “CVA Course for Cuppers”, designed to guide participants as they use the newly developed cupping assessment forms and take part in sensory and theory exercises.
Below are details of confirmed, upcoming courses:
- SCA Coffee Value Assessment Course for Cuppers
9-10 November 2023 / 9:00am – 5:00pm | Belforte del Chienti, Italy - SCA Coffee Value Assessment Course for Cuppers
14-15 November 2023 / 9:00am – 5:00pm | Schaumburg, Illinois, USA - SCA Coffee Value Assessment Course for Cuppers
28-29 November 2023 / 9:00am – 5:00pm | Waterbury Center, Vermont, USA
For more information about registration, course details, availability, and more, head to sca.coffee/cva-events.
SCA Coffee Value Assessment Patrons Program
The SCA is committed to improving its tools to improve market access and equity throughout the specialty coffee supply chain, it says, and the continued development of the Coffee Value Assessment is part of this commitment. To facilitate the SCA and Coffee Science Foundation’s continued research and development of the Coffee Value Assessment, the SCA is proud to launch an official Patrons Program for companies and organisations to engage with this meaningful work and support the further refinement and development of the system.
For a low donation amount, a participating company or organisation will receive two years continued acknowledgement of Patron support in select Coffee Value Assessment outputs, such as promotions on SCA social media channels, at SCA events, on sca.coffee and coffeescience.foundation websites, as well as use of an official CVA Patron badge for company marketing and communications. CVA Patrons will also receive early access and special offers for upcoming CVA events and promotions.
For more information about the SCA Coffee Value Assessment Patrons Program, complete the form on sca.coffee/cva-patrons.