Rainforest Alliance debuts new strategic direction

The Rainforest Alliance has set out its new vision for accelerating action to address the climate emergency, biodiversity loss, systemic poverty, and human rights issues in its 2022 Annual Report.

“Drawing on three decades of experience, we reviewed our learnings about what works and what does not to shape our 2030 strategy. As we approach 2030—a year experts mark as the potential point of no return—we must respond with unparalleled speed and scale to shift the course of sustainability transformation,” said Rainforest Alliance CEO, Santiago Gowland. “The hard truth is that the old sustainability models are good but not good enough.”

In addition to introducing the organisation’s new strategy for fighting the underlying drivers that link these urgent problems, the Rainforest Alliance’s 2022 Annual Report showcases successful interventions implemented in the last year.

Looking forward, key components of the Rainforest Alliance’s work will involve placing producers and rural communities at the heart of sustainability action, working to bolster regenerative agriculture, and expanding the alliance of actors needed to address these interconnected challenges. 

Report highlights include:

Priority landscapes: Discover more about the Rainforest Alliance’s efforts to drive sustainability transformation in Cameroon, Guatemala, Kenya, Mexico, Indonesia, and beyond. Learn about the launch and recognition of LandScale, a tool that measures, evaluates, and communicates the performance of sustainable landscapes.

Certification and beyond: Explore crop-specific facts and figures and delve into the Rainforest Alliance’s work beyond certification, including advocacy around the EU Deforestation Regulation (EUDR). Discover new tools such as the Regenerative Coffee Scorecard, which offers farmers and companies guidance on their transition to regenerative agriculture.

The Rainforest Alliance’s 2030 vision: Dive into the Rainforest Alliance’s forward-looking vision that emphasises the need to transform our food system through regenerative agriculture in the world’s most critical tropical landscapes. It aims to drive systemic change—all while placing rural communities at the heart of the solution.

Global reach:

  • 58 countries with certified farms and projects; 6,000+ company partners 
  • Four million farmers and workers following the Rainforest Alliance Sustainable Agriculture Standard 
  • Six million+ hectares of farmland certified against our sustainability standards globally 
  • 87 projects to improve livelihoods and protect nature; 18 new projects started in 2022 
  • 54,000+ products with the Rainforest Alliance Certified seal or UTZ label available 

Related content

Leave a reply

Tea & Coffee Trade Journal