Bad Ass Coffee announces two new products and their brand ambassadors

Bad Ass Coffee of Hawaii, has announced two new limited runs of 12 oz. packaged flavoured coffees with the help of two new brand ambassadors. Professional surfers, Cole Alves and Summer Macedo, were involved during the innovation process and helped influence the selection of the new flavours, along with a merchandise collaboration, available in-stores and online.

Cole Alves, professional surfer and prominent influencer, created the Cinnamon French Toast flavoured coffee available for purchase now. The next collaboration is with rising professional surfer, Summer Macedo. Her flavour, Lavender Coconut Cream, will be available starting 3 June. Both flavours can be purchased online and at participating locations in two forms, whole bean bag or drip grind bag, starting at $15.00.

  • Cinnamon French Toast Flavoured Coffee: A sweet and savory blend that features hints of buttery toast, maple syrup, and cinnamon.
  • Lavender Coconut Cream Flavoured Coffee: A harmony between the flavour of coconut and lavender.

When I was seven years old, I used to go to surf contests at Lahaina Harbor and my father would get a coffee from Bad Ass Coffee of Hawaii every morning before the competition began,” said Alves. I would always try his coffee and eventually grew to love the brand. When I was approached with the opportunity to collaborate with them, it seemed like the perfect fit since we are both from Hawaii and my family and I have been drinking the coffee forever.”

“Becoming a brand ambassador for Bad Ass Coffee means a great deal to me, as I was born and raised in Hawaii,” said Macedo. “I am grateful to have the opportunity to design the merchandise for Cole and I, and partner with Bad Ass Coffee of Hawaii.”

“We’re stoked to partner with Maui-based surfers, Cole and Summer knowing they represent a true love for our coffee and the fact that they grew up visiting our stores in Hawaii made it an even more dynamic connection for our brands,” said Chris Ruszkowski, chief marketing officer at Bad Ass Coffee of Hawaii.

For more information about Bad Ass Coffee of Hawaii and to find your nearest location, visit

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