World of Coffee Athens visitor registration now open

Visitor registration is now open for the 2023 World of Coffee trade show taking place 22-24 June, 2023, at Athens Metropolitan Expo in the historic city of Athens, Greece. World of Coffee is Europe’s premier coffee trade show, organised by the Specialty Coffee Association (SCA) and supported by Host Sponsor BWT water+more.

Following the success of World of Coffee Milan 2022, World of Coffee Athens 2023 is predicted to be the biggest World of Coffee event yet with over 300 exhibitors and 10,000 attendees from over 80 countries around the world. The SCA will be bringing World of Coffee’s popular show features to Athens, including:

  • Best New Product Competition
  • Coffee Design Awards
  • SCA Lectures and Workshops
  • Cupping Rooms
  • Roaster Villages
  • Green Coffee Buyers & Sellers Program
  • Four World Coffee Championships:
    – World Barista Championship
    – World Brewers Cup
    – World Cup Tasters Championship
    – Cezve/Ibrik Championship

In the lead up to the upcoming event, SCA chief executive officer, Yannis Apostolopoulos said:

“This year, the Specialty Coffee Association is preparing for the largest World of Coffee trade show ever with more attendees, show features, and exhibitors than ever before. As one of the world’s oldest cities, Athens, Greece is a city where the classical era meets modernity with unparalleled hospitality. It is a city with an established tradition of coffee culture and a capital for the modern specialty coffee industry, making it a natural host city for World of Coffee in 2023.”

Dr Frank Neuhausen, general manager of long-time Host Sponsor and exhibitor, BWT water+more stated:

“We are looking forward to meeting all partners along the coffee chain at the World of Coffee in Athens, supporting all exhibitors on site with our water solutions for coffee and showing all visitors how individually treated water supports their efforts to achieve the perfect cup of coffee. As an international specialist of water optimisation, we at BWT water+more have an overview of the global water situation and support the international barista scene with all our know-how. And a show like the World of Coffee is the perfect playground for this!”

Portrait Country: Guatemala

Each year, the SCA partners with a coffee producing country to highlight the work of its farmers and the unique characteristics of their coffees. In 2023, we welcome back Guatemala, represented by the brand, Guatemalan Coffees, as official Portrait Country of World of Coffee Athens. Attendees are invited to discover the diversity and complexity of coffees produced in this vibrant Central American nation.

Regarding this partnership, José Tulio González, president of Anacafé (Guatemalan National Coffee Association) commented:

“As this year´s Portrait Country, we are thrilled to bring the enthusiasm and excitement of Guatemalan Coffees to the coffee scene in Greece and of course Europe, being able to showcase what makes Guatemalan Coffees so special and what we are doing to lead the coffee industry with a dynamic and innovative approach. We look forward to seeing you on the show floor and join us for Guat´s Next!”

Roaster Villages at World of Coffee

Due to demand and exceptional popularity, World of Coffee Athens will host two Roaster Villages for the very first time – Roaster Village West and Roaster Village East – both centrally located on the show floor to celebrate Europe and the world’s best small and medium-sized coffee roasting companies and wholesalers. The Roaster Villages at World of Coffee 2023 are supported by Rocket Espresso Milano and La Marzocco.

Educational Opportunities at World of Coffee

World of Coffee Athens will also feature an extensive offering of educational opportunities, including hands-on Workshops for advancing practical skills and knowledge, refining sensory acuity, tactics for business development, sourcing, and sustainability. World of Coffee will also host informative, live Lectures by experienced industry professionals, academics, and trusted authorities on subjects including organic sciences, emerging technologies, management and marketing, human resources and staff management, company culture, sustainability, and climate change.

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