Löfbergs expands its UK availability with new flavour

Swedish-based coffee brand, Löfbergs, is launching a new flavour Fika Dark Roast Ground Coffee in the UK, which will be available in Tesco from 15 February.

The NPD follows a successful 2022 for the Swedish coffee brand, which saw Löfbergs achieve a 246% increase in UK sales.  And now the brand will be bringing its Fika coffee to 442 Tesco stores, extending its Scandi offering to British consumers.

Named after the multi-generational Swedish tradition of Fika – which is about taking time out of your day to reconnect over a coffee and catch up – the new product taps into the trend for UK consumers looking to embrace this Scandi practice.

The new addition to the Löfbergs range is made up of 100% Arabica coffee beans from South and Central America and East Africa. This creates a soft flavour palate which is emphasised by the cocoa notes. Its packaging format means consumers can get more value for their money, as the 450g brick-style packs can make between 55-75 cups of coffee, nearly 20 more than traditional packs on shelves.

Wilson Clarke, MD for Löfbergs UK, commented on the launch of Fika:

“Setting time aside for a Fika moment is a staple part of Swedish culture and it’s easy to introduce into your daily routine. We hope that with the introduction of the Fika blend, people will take time to reconnect and talk over a great cup of coffee.

“We’re excited to build on the success we’ve seen so far in the UK and hopefully introduce more people to Sweden’s most popular coffee. The Fika coffee more than lives up to the high expectations of the Löfbergs brand. We have spent over a hundred years perfecting the taste, so you can guarantee a great coffee when you reach for the cafetiere.”

Löfbergs’ impact goes beyond value for money; it’s a coffee brand with purpose, the company says. By reducing waste and supporting small-scale farmers, Löfbergs strives to respect people and the planet – from bean to cup. It’s also the world’s largest buyer of organic and Fairtrade certified coffee.

For more information visit: Lofbergs.co.uk

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