Pret to open in Israel

Pret A Manger has announced it has reached an initial agreement with Fox Group and Yarzin Sella Group to introduce the Pret brand in Israel.

Fox Group is a multi-national retail group with over 1,000 stores, 23 owned and franchised brands, and over 10,000 employees around the world. This will be the company’s first foray into the food industry, working with global foodservice business Yarzin Sella Group to bring Pret’s freshly-made food and organic coffee to people across Israel.

Yarzin Sella Group, owned by brothers Yoram and Ari Yarzin and Yuval Sella, has 30 years’ experience in Israel’s high-end foodservice and restaurant fields, operating over 30 innovative concept restaurants in the country.

The move is part of Pret A Manger’s plan to double the size of its business within the next five years, including launching into five new markets by the end of 2023. It follows a raft of new franchise agreements in 2022, that will see Pret launch in India, Spain and Portugal, while expanding its presence in the UAE and USA, alongside the UK.

Pano Christou, CEO of Pret A Manger, said: “We are still in the early stages but are delighted to have reached an initial agreement to bring Pret’s freshly made food and organic coffee to customers in Israel. Over the past year we have stepped up our international expansion and growth plans, working with our franchise partners to introduce Pret to new markets. We’re looking forward to seeing how consumers in Israel respond to the great taste and innovation from Pret and hope we are a welcome addition to the food-to-go market for all.”

Harel Wiesel, CEO and owner of Fox Group, said: “The signing of MOU with the Pret A Manger chain and the Yarzin-Sella group for the establishment of the Pret A Manger chain in Israel is a significant step toward increasing competition, value, and variety for the benefit of Israeli consumers. Israeli consumers will benefit from an international brand and a variety of products that they love and look every time they visit Europe or the US, here in Israel, all over the country.”

Yuval Sela, CEO of the Yarzin Sella Group, said: “We at Yarzin-Sella are eager to promote innovation in cafés and Grab & Go in the Israeli market at the highest level. We are particularly excited about our partnership with the Fox Group and the added value that both entities will bring to the Israeli market.”

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