SerendipiTea launches new website

SerendipiTea launched its updated website on 10 June. The original plan was to launch in July 2020 for its 25th anniversary but there were delays and hiccups due to Covid.

The main goal of the redesign is to provide SerendipiTea’s valued customers with a more intuitive and user-friendly visit. The website features a refreshed look, improved navigation, and a handful of features, which will make the overall experience more pleasant on desktops, mobile phones, and tablets.

Now, just a bit behind schedule, the company is thrilled to officially share the unveiling of the new and improved SerendipiTea invites its consumers to have a look around and please feel free to share suggestions and/or feedback on social media, through the website or at [email protected].

Founded on a set of green principles that have guided the company for over two decades, SerendipiTea remains dedicated to the import, handcrafting and promotion of premium quality teas and botanicals and is deeply committed to environmentally and socially responsible practices, certified organic product, recycled, sustainable and biodegradable packaging, as well as to educating the trade and public to raise respect and awareness of tea to levels enjoyed around the world.

SerendipiTea is known for its vast assortment of specialty teas and tisanes, options include certified organic, direct trade, single estates, traditional blends and unique recipes. SerendipiTea’s loose leaf and single serve t-sachets (tea bags) are available in retail and wholesale formats, foodservice, bulk and private labeling. All recipes are dreamed up on location and blending and packing is done by-hand in small batches on site at the company’s New York facility.

In addition to its new, improved website presence for retail customers, SerendipiTea is served nationally at the finest restaurants, cafes and tea houses and can be found in such celebrated foodie meccas as Le Bernardin, Melisse, CIA (The Culinary Institute of America), Fresh Direct, Surfas Restaurant and Supply, Zabar’s and even The Tokyo Station Hotel in Japan.

Visit the new website at:

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