SCA’s World of Coffee trade show expands to the Middle East in 2022
The Specialty Coffee Association (SCA) has announced that its World of Coffee trade show will be taking place in the United Arab Emirates (UAE) from 12-14 January 2022. World of Coffee Dubai will mark the first time Europe’s premier coffee trade show travels to the Middle East.
The event in the UAE will run in addition to the SCA’s World of Coffee Warsaw that is scheduled to take place in Poland 23-25 June 2022.
First announced in May 2018, World of Coffee Dubai is a collaboration between the Specialty Coffee Association, DXB LIVE, and the volunteer leaders of the SCA UAE Chapter. In a call with the media on 3 November, Vicente Partida, community experience officer, SCA, explained that World of Coffee Dubai is a licensed event — the SCA is not running or hosting the show, rather, the trade show is being entirely organised locally by DXB Live and the SCA UAE Chapter, and supported by the SCA. World of Coffee Dubai is technically a show within a show as it is a small event within the 2020 World Expo, a world’s fair that was postponed in 2020 and is now taking place from October 2021 through March 2022 in Dubai.
World of Coffee (WOC) Dubai builds on the legacy of the SCA’s WOC trade show that has been travelling to a different European city since 2006. Designed to connect coffee producers, manufacturers, retailers, traders, and the broader industry, WOC Dubai is tailored for the UAE’s coffee businesses and those who wish to break into the Middle East’s emerging coffee industry. According to Euromonitor International, the Middle East and North Africa have been the fastest-growing coffee markets globally since 2015 and promise further growth over the next decade. The Middle East and Africa represent a combined coffee market of over USD $16 billion, making it one of the biggest emerging specialty coffee markets globally.
Registration is now open for World of Coffee Dubai. Visitors who wish to attend WOC Dubai must purchase a ticket to the 2020 World Expo. Features of World of Coffee Dubai include:
- A show floor focused entirely on exhibitors and delegates from the specialty coffee and tea industry
- The Roasters Village
- Brew & Espresso Bar
- Cupping Corner
- Coffee Design Awards
- Best New Product Competition and Display
- SCA Lectures and Training
- SCA Lounge and Store
For more information on World of Coffee Dubai, visit: World of Coffee Dubai.
To book a booth at World of Coffee Dubai, contact Neha Mistry, Senior Live Events Manager at DXB LIVE, via the contact form on the event website.
The following are confirmed dates for Specialty Coffee Association trade shows in 2022:
- World of Coffee in Dubai, UAE: 12-14 January 2022
- Specialty Coffee Expo in Boston, Massachusetts, USA: 7-10 April 2022
- World of Coffee in Warsaw, Poland: 23-25 June 2022
For more information on SCA trade shows, visit: sca.coffee.